{"id":6600,"date":"2018-02-09T00:57:54","date_gmt":"2018-02-09T00:57:54","guid":{"rendered":"https:\/\/www.gobbetto.com\/?p=6600"},"modified":"2023-01-09T01:04:09","modified_gmt":"2023-01-09T01:04:09","slug":"san-valentino-gobbetto-sponsor-di-i-love-pop-food-dellartista-alessandra-pierelli","status":"publish","type":"post","link":"https:\/\/www.gobbetto.com\/san-valentino-gobbetto-sponsor-di-i-love-pop-food-dellartista-alessandra-pierelli","title":{"rendered":"San Valentino: Gobbetto Sponsor Di \u201cI Love Pop Food\u201d Dell\u2019artista Alessandra Pierelli"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.18.0&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<p><b>Gobbetto<\/b><span style=\"font-weight: 400;\"> \u00e8 lieto di invitarvi all\u2019inaugurazione della mostra d\u2019arte<\/span><b> \u201cI LOVE POP FOOD\u201d<\/b><span style=\"font-weight: 400;\"> di<\/span><b> Alessandra Pierelli<\/b><span style=\"font-weight: 400;\"> a cura di<\/span><b> Angelo Crespi<\/b><span style=\"font-weight: 400;\">, dove l\u2019artista interpreter\u00e0 cibi attraverso lo studio di nuovi materiali tra cui le resine artistiche Gobbetto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la serata, <\/span><b>Alessandra Pierelli<\/b><span style=\"font-weight: 400;\"> sar\u00e0 impegnata in una performance che la vedr\u00e0 trasformare la <\/span><b>resina Gobbetto<\/b><span style=\"font-weight: 400;\"> in cioccolata d\u2019artista. I primi 50 partecipanti saranno omaggiati da un\u2019opera autografata.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Inaugurazione:<\/b><span style=\"font-weight: 400;\"> Mercoled\u00ec 14 Febbraio 2018 ore 18.30<\/span><\/p>\n<p><b>Dove<\/b><span style=\"font-weight: 400;\">: Mondadori Megastore Piazza Duomo \u2013 3 Piano<\/span><\/p>\n<p><b>Quando<\/b><span style=\"font-weight: 400;\">: dal 14 Febbraio all\u2019 11 Marzo 2018<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il pop food \u00e8 uno degli elementi della pop art che si sovrappone ed \u00e8 quasi inestricabile rispetto alla dimensione iconica propria di un\u2019arte che sublima i brand dell\u2019industria alimentare in quanto miti riconosciuti e riconoscibili da tutti all&#8217;epoca mass market e dei mass media, pi\u00f9 ancora delle figure dello star system, del cinema, della musica. Il cibo, di fatto anche oggi nel tempo degli chef stellati e stellari, \u00e8 il tema dei temi, il super tema dell\u2019Occidente a cui la gente dedica tempo ed intelligenza, soldi ed energie, in una sorta di idealizzazione in cui l\u2019abbuffata o il digiuno, la raffinatezza ingordigia del gourmet o l\u2019ideologia salutista del vegano, sono semplici versi della stessa medaglia. Qui, sul bordo, si innesta il lavoro concettuale di Alessandra Pierelli che aderisce, come nella migliore tradizione pop, al contesto rappresentato, quello appunto ludico dei dolciumi e delle caramelle, venendo per\u00f2 ad evidenziare i limiti della sua rappresentazione: mutandone la scala (per esempio la confezione gigante di macarons), ingannando l\u2019occhio (i cioccolatini perfetti, ma di resina), oppure utilizzando la materia biologica come nuova pelle, un rivestimento organico che rivitalizza l\u2019opera ma in altro modo (si pensi al balloon dog di Koons ricoperto di marshmallow). Di fatto la Pierelli opera con le armi retoriche tipiche della decontestualizzazione e del d\u00e9tournement, oppure con nuove proposizioni segniche che agiscono sul significante e dunque anche sul significato (si pensi al \u201cCornetto Agita\u201d, in tutto simile tranne per questo refuso al corrispettivo marchio). E basta questo slittamento semantico per fare di un\u2019opera iperrealista un\u2019opera concettuale,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">per introdurre, in un contesto solo all\u2019apparenza di leggerezza, una comicit\u00e0 \u201calgida\u201d da vera patafisica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testo a cura di Angelo Crespi.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.gobbetto.com\/wp-content\/uploads\/2023\/01\/Gobbetto-sponsor-I-Love-Pop-Food-Pierelli1.jpg&#8221; title_text=&#8221;Gobbetto-sponsor-I-Love-Pop-Food-Pierelli1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.18.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Gobbetto \u00e8 lieto di invitarvi all\u2019inaugurazione della mostra d\u2019arte \u201cI LOVE POP FOOD\u201d di Alessandra Pierelli a cura di Angelo Crespi, dove l\u2019artista interpreter\u00e0 cibi attraverso lo studio di nuovi materiali tra cui le resine artistiche Gobbetto. Durante la serata, Alessandra Pierelli sar\u00e0 impegnata in una performance che la vedr\u00e0 trasformare la resina Gobbetto in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>San Valentino: Gobbetto Sponsor Di \u201cI Love Pop Food\u201d Dell\u2019artista Alessandra Pierelli - Gobbetto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gobbetto.com\/san-valentino-gobbetto-sponsor-di-i-love-pop-food-dellartista-alessandra-pierelli\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Valentino: Gobbetto Sponsor Di \u201cI Love Pop Food\u201d Dell\u2019artista Alessandra Pierelli - Gobbetto\" \/>\n<meta property=\"og:description\" content=\"Gobbetto \u00e8 lieto di invitarvi all\u2019inaugurazione della mostra d\u2019arte \u201cI LOVE POP FOOD\u201d di Alessandra Pierelli a cura di Angelo Crespi, dove l\u2019artista interpreter\u00e0 cibi attraverso lo studio di nuovi materiali tra cui le resine artistiche Gobbetto. 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